Final presentation Social media Marketing

Check out my huge presentation about what I learned during the class.

http://www.slideshare.net/flokrueg/social-media-marketing-2012-florian-krueger

Taco Bell:

1.: Facebook, Youtube, Twitter


a) 8,38 Mio Likes, 127.000 talking about Taco Bell


b) People are talking about the company and sharing their experiences. It will increase taco bells
awareness in the community and that again reflects in an increasing number of new customers.


c) It's very effective because of its interface, the game, cravinator and the design. It is easy to understand and guarantee you a fast look on their menu and fun because of the game and the cravinator.

2. Strongest: Facebook - Facebook is a good platform with many users. Taco Ball also created a better design than their youtube account has.
Weakest: Youtube - It's the weakest because of the bad design and the fact that they're not that active on youtube. They created the account 8 years ago and posted since then only 20 videos.


3. They should try to improve their commercials and give the other cultures something with which they can identify.

Measuring ROI of social media marketing

1) Determine the key figures:

Most of the time it's hard to measure customer loyalty, customer retention or the increase of attention. The problem with this key figures is their measurability: figures such as the loyalty of you customers are hard to determine and there is a lot of space for other interpretations.

For example your campaign goal could be to increase "influence" and you might measure this by the number of influential blogs linking to you and the number of influential twitters retweeting you.

2) Defining the goals:

An important factor of success is thinking about the targets of the campaign. However targets need to ensure the campaign objectives and must be set realistically. Before we start with a social media campaign we need to discuss very detailed the objectives which we're trying to achieve.

3) Implement the strategy: 

If the points above mentioned are defined clearly, it is time to implement the strategy. It is necessary to track the strategy during the beginning. Then you can review the indicators and targets. You'll have time to optimize or direct the campaign if something went wrong. In social media means that you must be present means and taking dialogues and suggestions from the "outside" seriously.

Importance of social media marketing for organizations and for yourself

a) Discuss why is social media an important part of an organization’s marketing strategy?

It is very important for organizations because they can reach their customers very easily and they can get them a feeling of consistency. It is also very easy to advertise in the internet especially on social media platforms. Some companies use such platforms also as a way to get customers complaints and they deal with them on the same platform.

b) Why it is important to market yourself?  

It's is easy and you can reach many people because you are in the internet. Just a few clicks and you get the attention from a few people. If you're doing good they will spread your blog/tweet/facebook page, whatever, and you'll get more and more attention and maybe finally becoming a brand.

c) How can you build your brand online?  

I don't know I thought I would learn something like that in the social media marketing course.

But I think one big thing to build a brand is being interesting and delivering a good content to the viewer.

Why Social Media Marketing Course?

a) Explain why you are taking this class:

 

I'm taking this class to learn more about social media marketing and the different strategies companies can apply in their marketing campaign. Besides that I think social media is getting more and more important in the economy. Some companies are already using some social media platforms but some do have a deficit in this part of business.

b) Discusses what you hope to get out of it:

I hope to learn some techniques or strategies to apply social media successful in a marketing campaign.

c) How you plan to apply what you learn in this class:

 As soon as I work again in my company, I will try to figure out what kind and how intense we're using social media by now. If there is something to optimize I will try my best to apply social media in my company.