Taco Bell:

1.: Facebook, Youtube, Twitter


a) 8,38 Mio Likes, 127.000 talking about Taco Bell


b) People are talking about the company and sharing their experiences. It will increase taco bells
awareness in the community and that again reflects in an increasing number of new customers.


c) It's very effective because of its interface, the game, cravinator and the design. It is easy to understand and guarantee you a fast look on their menu and fun because of the game and the cravinator.

2. Strongest: Facebook - Facebook is a good platform with many users. Taco Ball also created a better design than their youtube account has.
Weakest: Youtube - It's the weakest because of the bad design and the fact that they're not that active on youtube. They created the account 8 years ago and posted since then only 20 videos.


3. They should try to improve their commercials and give the other cultures something with which they can identify.